What’s the primary business goal of the project?
(optional) What are any subgoals for this project?
Also consider: Are there any non-goals?
Who is the primary audience for this project?
(optional) Who is the secondary audience for this project?
Also consider: Are you targeting a particular persona, a vertical, or a segment? Are you targeting an audience at a particular stage in the funnel?
How will you know you’ve succeeded?
Any constraints we’re working with - creative considerations, budget, resources, etc.
Questions
Key questions to discuss with the team.
List all stakeholders on the project.
Owner: